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Gartner Report – Market Trends: The Rapidly Growing Cloud Opportunity in Healthcare Providers

Healthcare providers’ resistance to cloud technologies is weakening and giving way to optimism and adoption. What’s driving this trend, and how can health technology product owners reach provider CIOs, CTOs, enterprise architects, and other decision makers? 

This new report from Gartner® 1., Market Trends: The Rapidly Growing Cloud Opportunity in Healthcare Providers, outlines five major trends that we believe are behind the growing adoption of cloud technologies. The report also details the roles involved in cloud-procurement decisions and includes highlights from Gartner’s 2020 Cloud End-User Buying Behavior study.  

The referenced study examined capabilities that decision-makers consider when choosing new cloud offerings. Ease of integration is, notably, among the top three capabilities that influence the buying decision.  

According to Gartner®1., “Focus on integration services either on your own or through a partner.  IaaS is the most common public cloud service, and healthcare providers usually have multiple service providers to avoid vendor lock-in, improve the availability and choose specific  capabilities. If you provide such a service, then build stickiness and deliver better value to the customers, lest you lose your contract.” 

Access this complimentary report for analysis to help inform your strategy to reach healthcare buyers who are considering cloud environments. 

1. Market Trends: The Rapidly Growing Cloud Opportunity in Healthcare Providers, Anurag Gupta, Gregor Petri, Gregg Pessin, Seth Feder, 24 March 2021 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. 

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